You have the ability to add your own analytics to your storefront and transaction flow. Most vendors market through Facebook and Instagram. You can add your Pixel to your 'Store Settings'.
You do that by following the Facebook Pixel generator instructions here:
https://www.facebook.com/business/help/952192354843755?id=1205376682832142
You can add any additional analytics you use. One example is your Google Analytics and/or any others that you choose. We accept Javascript and/or HTML.