I am getting pressure from my distributor/wholesaler to not sign up at Bevv. What should I do?

Firstly, it’s illegal for a distributor to bully you with regard to business decisions. We know distributors are doing this so we wanted to address it. We believe that incremental distribution will far outweigh any potentially illegal reactions from your existing distributors.

The incremental sales from millions of members being exposed to your full assortment of SKUs should more than offset any sales losses from counter-competitive reactions from your distributors. To help overcome what we believe to be an emotional argument, we are willing to allow you to temporarily blackout specific geography for certain SKUs. This last part is useful when selling outside of your distro zones.

As a last resort, we are willing, in special circumstances, to work with you and your distributor to come up with a mutual conclusion together.

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